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My story

My name is Johanna Ponze Eliwo, and in 2019 I launched Maishea Natural with a clear mission: to offer a natural and authentic alternative for body and kinky and curly hair care. Inspired by African beauty traditions, I started by marketing raw products, whose effectiveness is recognized when integrated into care rituals.

However, as I observed the changing needs of my customers, I noticed a preference for more convenient, ready-to-use solutions. This is how Maishea Natural expanded its offering, while remaining true to its commitment to natural, high-quality ingredients.

By introducing our products in Belgium, my goal is to make these treasures accessible to all those who wish to favor naturalness without compromising on quality. Maishea Natural is more than a brand: it is an invitation to reconnect with ancestral rituals while adopting modern solutions to take care of yourself on a daily basis.

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The brand

Maishea Natural is a natural cosmetics brand, where each skincare product tells a story of authenticity and effectiveness, imbued with the secrets of African beauty rituals

Our adventure began with a simple but powerful discovery: the benefits of natural ingredients on skin and hair. Inspired by this revelation and guided by the richness of ancestral beauty traditions in Africa, we created Maishea Natural in 2020, with the mission of sharing these benefits with the world.

Maishea Natural, a brand born from a passion for natural products and effective skincare, for authentic beauty and renewed confidence

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Our vision

Our story is one of a passion for nature and a commitment to quality.

We believe in proximity and transparency with our customers.

Each product we create is the result of careful research and expert formulation, to deliver a holistic and caring skincare experience.

Today, Maishea Natural offers a range of body and hair care products, formulated with premium natural ingredients, providing a gentle and highly effective solution for skin and hair problems.